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MANDELA DAY CAMPAIGN – 67 THINGS IN 67 DAYS – IT’S NEVER TOO LATE TO START!

In 2009, a study published in the European Journal of Social Psychology, by Phillippa Lally and colleagues from University College London, found that it took 96 subjects about 66 days for a new behaviour to become automatic.

If it takes 66 days for a new behaviour to become a habit, we will give you 67!

We know that many people were unable to venture out and help your community safely this Mandela Day and didn’t feel as though they did enough this year. For this reason, EWT created the 67 things campaign, which is a challenge to you to do one or more of 67 acts to change the world, for 67 days. If practiced regularly for 67 days, your actions can have a positive impact on people, our planet, and could become the habits that help save our future!

Even though Mandela Day has passed, it is never too late to do your bit to build a better future. The acts we have identified have been categorised into the following six categories: Conservation support, Energy saving, Environmental impact, Kindness, Sustainable use, and Water saving.

If you do even one of these acts for 67 days, and this becomes a way of life, your impact can be lifelong.

You’ll never change your life until you change something you do daily. The secret to success is found in your daily routine.

– John C. Maxwell