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The standards of the HERITAGE Environmental
Rating Programme have evolved like the ancient African
trees that are known for their stability, adaptability
and overwhelming sense of presence amongst their natural
counterparts.
With extended branches symbolising
the protection of flora and fauna through responsible
utilisation, and the multitude leaves representing local
community involvement through sustainable development,
we believe the tree represents the ideal icon for responsible
business development in the 21st century.
Priding itself as a world-class environmental
rating programme, HERITAGE aims to provide effective
guidelines for the self-regulation of environmental
practices within a range of businesses and specifically
to increase awareness of environmentally responsible
and sustainable operating practices amongst operators
of all types of tourism-based activities.
HERITAGE has been developed from seven
international programmes of a similar nature and it
incorporates the latest thinking in respect of international
standards and initiatives, sustainable tourism guidelines
by the WTO and effective and sound management principles.
The programme offers participating businesses the opportunity
to be recognised for their efforts to reduce their impacts
on the environment, to incorporate local communities
in their activities and for their commitment to equitable,
sustainable and environmentally aware business practices.
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